“A journey does not begin the moment we set off, nor does it end the moment we reach our destination.

It begins much earlier and never ends, as the tape of memories continues to run through us even after we have stopped.

It is the travel virus, an essentially incurable disease.”



It all started from a dream back in 1989 that came true in 2015.

We are inspired by the desire to connect our travelers from all over the world with the excellence and authenticity of the area in selected charming settings, for an unforgettable experience.

With our 30 years of experience and passion for welcoming and hospitality, as well as attention to your needs and desires, we do our utmost to ensure that you have a holiday that will remain etched in your memories.

Land, Tradition, People, Passion 

Thanks to numerous collaborations with local excellences, we can help you fulfill any kind of experience you desire.

We will be at your side to help you organize your trip to Tuscany with professionalism and passion.


Art books, paintings


High quality home textiles


Natural essences for the home from the Officina Profumo Farmaceutica di Santa Maria Novella

Ginseng courtesy set


Our recommendations for the best gastronomy also for take-away and home delivery


A playlist on Spotify in harmony with our environments

Antonella Baga

Property Manager and Tourism Real Estate Consultant

A Fiorentine in my heart, a woman of the world

I love Florence, I love Italy

From when I was a girl I developed a passion for travel and hospitality, art and craftsmanship, good food, nature, sport, friendship, in a few words I love everything that is ‘beautiful‘. 

Passionate about language studies and different cultures, I speak 4 languages fluently.

I am lucky enough to have chosen to live in Italy, one of the most beautiful, friendly and warm countries in the world.

Over 30 years ago my passion also became a profession and led me to choose Florence as my new home, after having lived around Europe and the United States of America. 

My genuine passion for Tuscany allows me to share with my guests the beauty and enthusiasm for this enchanting place so that they can have a fulfilling experience and an indelible memory of our Bel Paese! 

The style of hospitality is typically Italian: warm, generous, authentic but at the same time discreet, efficient and professional.

I look forward to welcoming you.



Guests from over 100 Countries




Years of experience in tourism

WOW, wow! La migliore esperienza Airbnb che abbia mai avuto senza dubbio. Se questo posto è libero e stai anche solo pensando di venire a Firenze, non devi fare altro che prenotarlo! Non pensarci due volte: prenota e basta. Antonella è l’host più reattiva, dolce e gentile. È anche molto appassionata di Firenze e sa che ti fornirà così tante informazioni su cosa fare, da ogni grande ristorante e caffetteria, mercati locali, tour a piedi e tour ancora più formali nelle zone circostanti (che non ho scelto di prendere). Ho soggiornato per 2 settimane e lei mi ha fatto venire voglia di tornare (tornerò). Il posto è incontaminato e in una posizione privilegiata. Dall’arredamento ai servizi di cui ci si prende cura di ogni singolo dettaglio.

Antonella deve essere la migliore host del mondo.
Ci ha incontrato nell’appartamento, ci ha dato un check-in anticipato, ci ha spiegato tutto sull’appartamento e ci ha suggerito ottimi ristoranti e attività. È stata meravigliosa.

Arthur, Victoria, Australia

Antonella is an amazing host! She greeted us with a huge smile and gave us such valuable information to make our stay in Florence so memorable. She went way above and beyond our expectations. She has the most charming personality. We will always remember her!!! We miss you Antonella!!!


Everything was amazing! The apartment was clean. The beds were comfortable. The host was amazing with communication!!! The apartment smelled amazing! I highly recommend for future stays!


Tout est très beau chez Antonella, on est parfaitement accueillis! L’appartement est très bien situé dans un quartier vivant très sympathique. Tout le confort est au rendez-vous!


The apartment is very nice, well decorated and practical. It is easy to reach and parking nearby is available. We were welcomed by Paola who gave us some very useful tips and restaurant suggestions. The location is very convenient and it is a 10 minutes walk to Il Duomo or other important places in town. We stayed with our 3 children and they all enjoyed their first visit to this beautiful city. We will come again. This apartment is a gem and we can recommend it to families and individual travelers.


Siamo stati nell’appartamento in 6 adulti e un neonato. Ci siamo trovati benissimo in quanto ci sono tutte le comodità all’interno e gli ambienti sono spaziosi e puliti. Da considerare inoltre che si trova in pieno centro e tutti i servizi sono nei dintorni.


Antonella a été très sympa et nous a accueilli en français, ce qui est très appréciable. Elle nous a donné beaucoup de tuyaux pour sortir manger en ville.


The two best things about this place were the friendly communication and the location. Every notable attraction was less than a twenty minute walk. Also, the host is amazing at communication. She sent us a guide to the apartment and our stay in Florence, and when we arrived, her assistant gave us instructions and helpful tips for places to see and locations to eat. If you want to connect with friendly hosts who will help you with traveling into and around Florence, this apartment is great!


Are you the owner of a property in a desirable location and do you want to enhance its value marketing it at its highest potential by putting it to income?

We assess the potential of your property,  assist you to maximize its value, and professionally manage it for you!

Our experience gained in more than 30 years of hospitality on behalf of holiday home owners has given us an in-depth understanding of the needs of both guests and owners.

We not only take care of the booking of your property and the reception of your guests, but also provide assistance with any renovation or furnishing advice.

Thanks to our trusted partners we can make your property correspond to the needs of the discerning traveler, helping you to get the most out of your property by making the most of it.

Would you like to submit your property to our evaluation of its potential? Contact us now and press the button below.